(250517) --GUIYANG, May 17, 2025 (Xinhua) -- Customers buy matcha drink at a store in Jiangkou County, southwest China's Guizhou Province, May 15, 2025. Located at the foot of Mount Fanjing, a UNESCO World Heritage Site, Jiangkou County is a powerhouse in the world's matcha industry. The geographical and climatic advantages such as high altitude, low latitude, abundant fog and limited sunlight, make Jiangkou an ideal place for tea growing.
The county boasts over 10,000 hectares of tea plantations, nearly a fifth of which are dedicated to matcha production. In 2024, Jiangkou County produced more than 1,200 tonnes of matcha with a total output value of 350 million yuan (about 48.02 million U.S. dollars). The local matcha products have been exported to many overseas markets.
Local authorities of Jiangkou have been actively extending the industrial chain by developing matcha-related innovative products and integrating matcha industry with tourism development to promote rural revitalization. (Xinhua/Yang Wenbin)
