(250511) -- DEQING, May 11, 2025 (Xinhua) -- This photo taken on May 10, 2025 shows a scene of the main forum of the 2025 World Brand Moganshan Conference, held in Deqing County, east China's Zhejiang Province.

The conference emphasized innovation as a major driving force in expanding the global reach of Chinese brands.

TO GO WITH "China Focus: World Brand Moganshan Conference highlights innovation in global journeys of Chinese brands" (Xinhua/Jiang Han)