BEIJING, Jan. 25 (Xinhua) -- Heated competition for Spring Festival visitors has resumed at Chinese scenic spots, shopping malls and cinemas, following the end of a three-year lull caused by the COVID-19 pandemic.

The northeast provinces of Jilin and Heilongjiang have launched consumption voucher schemes to capitalize on the golden period of ice-and-snow travel.

In the southern province of Hainan, duty-free stores have witnessed the surge of tourists recently with their attractive prices.