Wed, 08 Apr 2020

All over the world, iGaming is becoming a larger and more popular industry. In fairness, it didn't take a genius to work out that making eternally-popular casino games instantly available through the internet would be a hit.

However, with so many companies weighing into the global iGaming scene, the digital format of casino gaming has expanded far beyond the realms of what is still seen at land-based casinos around the world. Despite the obvious appeal, the industry has been relatively slow to build, primarily due to the lack of speed at which some major jurisdictions have undergone regulatory updates.

In any case, iGaming is huge all over the world, with BBIN being the biggest representative of Asian gaming. Managing markets in China as well as Thailand, Indonesia, Japan, the Korea Republic, Malaysia, the Philippines, and Vietnam, BBIN is also known to open markets throughout Asia as well as diversify product lines.

BBIN isn't confined to Asian borders, though, and wants to further its potential in its native market through international brands. As such, the company will once again be one of the headlines of the major event of ICE London 2020.

BBIN Up at ICE London 2020

During the three-day event in the English capital, from 4-6 February, BBIN will seek to connect the rest of the world's iGaming brands with their Asian markets, looking to secure crucial opportunities (and showcase their new and innovative technologies). Their 2020 theme of 'Up' is a core piece of their ICE London showcase, with the company continually striving to achieve excellence. Given their strong foothold in key Asian markets like China, BBIN will be sought out by other brands looking to manage in the huge jurisdictions as well as utilise their gaming options.

While management through shrewd insights in local Asian markets is BBIN's main appeal (for international brands), they also supply a diverse range of gaming options to help integrate brands into places like China, Japan, and the Korea Republic. With over 100 casino games and 14 live casino game types, BBIN has all bases covered to help others come in to enhance the iGaming scene in Asia.

It's not uncommon for brands and markets within Asia particularly in China to keep within the jurisdiction of their homeland. But with BBIN actively seeking to help international brands crack big Asian markets, the iGaming industry continues to go from strength-to-strength. This perfectly demonstrates the strength of the iGaming community right now, with events like ICE London 2020 paving the way.

iGaming continues to grow around the world

BBIN offering the keys to Asia is a major beneficiary for the iGaming industry, but there's also a lot to be made of the emerging iGaming scene across the Pacific Ocean, in the US.

Despite being famed for the gambling-centric destination of Las Vegas, iGaming hasn't been able to build a foundation in the US until very recently. But now, there are many licensed and registered brands breaking into the market with slots, table games, and bonuses. In fact, all legal online casinos for the US are listed here (plus their awesome bonuses!), showcasing a bright future for the embers of iGaming in the US.

Then, of course, there's Europe: the stronghold of the world's iGaming activities. Led by major regulatory bodies like the UK Gambling Commission and the Malta Gaming Authority, iGaming has been able to thrive across Europe, with EU states alone accounting for just under half of total global iGaming revenues in 2018.

The European market continues to grow, too, with Portugal proving to be quite the powerhouse of iGaming. The nation's gambling regulator, Servio Regulao e Inspeo de Jogos do Turismo de Portugal, reports that iGaming operations have seen seven consecutive quarters of increased revenue (as of Q3 2019).

The global iGaming industry continues to get stronger, bolstered by competition between brands in each sector as well as companies like BBIN opening the doors to international brands into big markets like China.

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